Author: Michael Fulton (michaelfulton@snpcorp.com)
I was having a beer with a very old friend the other day. Well he is not that old but I seem to have known him for ever. He consults to large companies in Hong Kong mainly on change management and strategic development and was bemoaning the complexities of a large merger and acquisition he was helping one client with. Since my company offers VDR services, this was my chance to really astonish him with my knowledge of the subject – my little piece of one-upmanship. It worked but it also helped solve his problem.
Even the least savvy investor understands that the more efficient and organised the marketplace a seller trades in the more optimal his/her transactional value is going to be. More efficient markets attract more potential buyers with access to that seller. Thus financial professionals have to invent new strategies to achieve these high levels of efficiency for their clients.
The financial landscape has also changed in recent years and many investors are now favouring the M&A markets as an alternative to IPO for a successful exit strategy. Enormous technical advances and the advent of the internet have certainly contributed greatly to the streamlining and honing of those types of transactions, most notably the advent of the Virtual Data Room or VDR.
Gone are the nightmarish due diligence days of the past with sellers trying to juggle access between several interested buyers each of whom was searching for the proverbial needle in the haystack piece of information amongst scores of documents with inevitable time overruns. Buyer numbers were limited by time constraints and also geographical distribution.
The VDR changed all that. Putting all the relevant data online has meant using an organised directory structure and making it easily searchable. Potential buyer number are almost unlimited and access can be gained from anywhere in the world. Most of the barriers and roadblocks presented by physical data rooms have gone. This has meant greatly increased information flow to potential buyers, vastly reduced transaction related costs for sellers and accelerated the complete deal cycle. It has also helped mitigate many of the uncertainties that made buyers hold back from committing themselves and helped minimise some of the potential post-close liabilities that used to arise from non-disclosure mistakes. Best of all sellers can now track progress and gauge interest levels and are therefore better armed to optimize the potential outcome of their transactions.
Potential buyers also benefit from reduced direct expenditure, fast access to relevant data and reduced levels of uncertainty. This way they can make better informed decisions much faster.
It is fair to say that over the past decade no technology has had more influence on deal making that the VDR. Purchases are now made under far more beneficial market conditions and these have enormous influence on transactional values. While the seller would appear to be the real winner in this new scenario it has also greatly benefitted the buyer too. He or she can now participate independent of geographical considerations; gain access quickly; authenticate that information through Q&A sessions; and arrive at their decisions faster and with greater levels of confidence.

